SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success complied with an acquainted pattern: gain steadily, save boldy, buy a home, and prepare for retirement. However Gen Z is coming close to money with a fresh viewpoint. Instead of focusing entirely on long-term buildup, this generation is focusing on equilibrium, well-

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